School Bus Fleet, July 2015
14 SCHOOL BUS FLEET JULY 2015 Consider these 15 tips for promoting the positive things that are happening at your operation Identify good news Some developments at your operation will be obviously newsworthy others might be subtler but still of interest to the public Here are several types of positive pupil transportation news stories all of which weve seen covered in the nations news outlets A school bus driver or other staff member performing a heroic act like saving a choking student Across the pupil transportation industry there are positive stories unfolding every day heroic acts performed service milestones reached innovative safety programs launched but they dont always make the evening news While some reporters might be more inclined to cover the rare shocking incidents involving school buses the mainstream media isnt the only way to inform the community of your departments successes It might just require a more extroverted approach As Pete Meslin puts it people who work in school transportation tend to fly under the radar Its frequently not in our makeup to be out in the public bragging about ourselves says Meslin the director of transportation at Newport Mesa Unified School District in Costa Mesa California However there is a massive benefit to your organization for people to know about the good things youre doing The benefits of good PR can include increased support from the school board and the community improved staff morale and an enhanced reputation as a great place to work which helps with recruiting efforts Transportation team members from Round Rock Texas ISD made the news after they braved icy conditions to pick up students and staff who were stranded on a trip 15 1 Ways to Spread Good News About Your Operation Who says all school bus news has to be bad news Take a proactive approach to promoting your departments successes through social media newsletters events and other PR efforts BY THOMAS MCMAHON EXECUTIVE EDITOR
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